Sharma's Knowledge School
Sunday 11 June 2017
Thursday 27 March 2014
IS CONTENT MARKETING A NEW STRATEGY?
Today’s buzz word is content. Every business is talking about right content strategy. But, content is not a new thing at all. It was always there, just the medium has changed. The world is shifting to digital age on a very fast pace and the result of this is that today’s customer behavior and expectations are also shifting. Earlier most of the customers used to buy things directly from the shops but now trend of online shopping is increasing including in the developing countries. For example, if you want to buy a condo what will you be doing? For sure, you will go online and search on google “3 bedroom condo in brooklyn MA”. You will go through few links on the first few pages, then look for a realty agency. These are only few initial steps, you will go further, and you will ask your friends on facebook, you will check reviews given about those realty agencies. After getting convinced then you might like to see the condo, first online and then in real. This is what we all are doing now for everything, may it be reviews about a movie, a book, a restaurant, a tutor or anything to everything.
This shift in customer behavior has made the business to think about content in a different perspective. Companies understood that their customers are spending more time on internet than on any other medium of information. Therefore, Content has become the buzz word. Any business cannot be a sustainable business if they only focus on traditional marketing, they have to start thinking about the content and digital marketing for long term sustainability. Today’s customers know exactly what they are looking for and where to look for, so only good content can hold their attention. Therefore, companies should understand their customers’ need and provide the content to help them and not to promote their own brand. If customers like the content they will promote the company, as customers are the face of a company.
Monday 24 March 2014
Are Likes Always Good?
If you are an entrepreneur or a marketing manager then it is very important for you to identify the true ROI of social media advertisement expenditure. You need to understand that yes, it is important to get more LIKES and VIEWS but organic and not fake. Try to experiment with your marketing strategy to increase the engagement, for example, as the survey shows that people interact more if you ask a question or conduct a contest, so make your post asking some questions or conduct some contest. So be wise and enjoy the fruit of smart digital marketing.![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgELLU872GW1Zoj5fvs7B-_aBvhSGGu3KT0JPPGZpC_xEQBEB-kkcjr9G-I41HFHr_36YaS2kvA3iErDNKtkt3DqtAImfdsX39qXbe-rsY7Acj4wCzsZ0n372raOhkO3t9I9Lh9nnStw1d/s1600/AreLikesReallyGood_2.jpg)
Saturday 22 March 2014
Skills you must have in the Digital Age?
In today's fast developing world, learning and adapting with the new technology is very important for the ongoing success. The biggest challenge company's are facing is the gap between the technical skills and the business skills. Human resource are good at either of these but for the long term sustainability a person should have the technical skills and the understanding that how that technical skills can be used to earn profit. Read more about these skills in the Capgemini article ...
http://ebooks.capgemini-consulting.com/The-Digital-Talent-Gap/#/5/zoomed
Friday 28 February 2014
What is Inbound marketing?
Inbound marketing is all about sharing content with the world. For successful inbound marketing, content sharing is the key. One must share the content they think their customer needs, it can be any thing from introduction to complete training manual for the best usage of the product. To ensure that the customers are reading your content you have to be systematic in publishing your content. For example, you want to publish all questions & answers content on every Wednesday and tips to use the product on every Friday. By this the customers will understand the schedule and read the content of their interest, just like as we watch our favorite TV show without missing.
Inbound marketing is all about sharing content with the world. For successful inbound marketing, content sharing is the key. One must share the content they think their customer needs, it can be any thing from introduction to complete training manual for the best usage of the product. To ensure that the customers are reading your content you have to be systematic in publishing your content. For example, you want to publish all questions & answers content on every Wednesday and tips to use the product on every Friday. By this the customers will understand the schedule and read the content of their interest, just like as we watch our favorite TV show without missing.
Tuesday 4 June 2013
BSc. Nautical Science Degree Equivalent Certificate from Mumbai University on behalf of Master(F.G.) CoC
Procedure for obtaining BSc. Nautical Science Degree Equivalent Certificate from Mumbai University on behalf of Master(F.G.) CoC
Mariners holding a valid Class 1 Deck officer CoC i.e Master(F.G.) CoC are eligible for a Equivalent Certificate (Letter of Equivalency) of BSc. Nautical science Degree from Mumbai University.
The procedure is as follows:
Visit Mumbai University Kalina Campus.
Address: University of Mumbai
Vidyanagari
Kalina
Santacruz (E)
Mumbai 400 098
Tel Nos. : +91-22-26543215/ 26543216
Go to Dr. Baba Saheb Ambedkar Bhavan, a Building within the Campus.After entering the building, turn left on the ground Floor and enter the first room on the right side.
Ask for BSc. Nautical Science Degree Certificate and you will be directed to the person in-charge.
You will be given a form to fill up.
Application Form Cash Receipt Letter of Equivalence |
Fill up the form and submit to the same person along with copies of following Documents:
Passport
CDC
Master (F.G.) CoC (UK CoC also considered)
(10+2)- Marksheet
₹5000/- in cash
|
Deposit fees before 1430 Hrs as cash collection counter closes at 1430 Hrs.
University Office is open Monday to Friday and also on 1st & 3rd Saturdays.
Its closed on all Sundays, Public Holidays and 2nd & 4th Saturdays.
Also you have to visit the university in person to get this letter. To my knowledge, there is no other procedure available as of now.
You will get the Letter of Equivalence on the same day within 2 to 3 hours from the time of Application.
Relevance and Importance of this Certificate:
Though this Certificate is only a Letter of Equivalence and not a true Graduation Degree but this may fulfill the requirements for exams/ admissions that require graduation in most of the institutions/ universities worldwide.
This Letter has already been successfully used by fellow seafarers for obtaining admission in Post Graduation Courses in various UK universities and also for appearing in UPSC examinations in India that require Graduation.
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