Saturday 17 May 2014
Thursday 27 March 2014
IS CONTENT MARKETING A NEW STRATEGY?
Today’s buzz word is content. Every business is talking about right content strategy. But, content is not a new thing at all. It was always there, just the medium has changed. The world is shifting to digital age on a very fast pace and the result of this is that today’s customer behavior and expectations are also shifting. Earlier most of the customers used to buy things directly from the shops but now trend of online shopping is increasing including in the developing countries. For example, if you want to buy a condo what will you be doing? For sure, you will go online and search on google “3 bedroom condo in brooklyn MA”. You will go through few links on the first few pages, then look for a realty agency. These are only few initial steps, you will go further, and you will ask your friends on facebook, you will check reviews given about those realty agencies. After getting convinced then you might like to see the condo, first online and then in real. This is what we all are doing now for everything, may it be reviews about a movie, a book, a restaurant, a tutor or anything to everything.
This shift in customer behavior has made the business to think about content in a different perspective. Companies understood that their customers are spending more time on internet than on any other medium of information. Therefore, Content has become the buzz word. Any business cannot be a sustainable business if they only focus on traditional marketing, they have to start thinking about the content and digital marketing for long term sustainability. Today’s customers know exactly what they are looking for and where to look for, so only good content can hold their attention. Therefore, companies should understand their customers’ need and provide the content to help them and not to promote their own brand. If customers like the content they will promote the company, as customers are the face of a company.
Monday 24 March 2014
Are Likes Always Good?
If you are an entrepreneur or a marketing manager then it is very important for you to identify the true ROI of social media advertisement expenditure. You need to understand that yes, it is important to get more LIKES and VIEWS but organic and not fake. Try to experiment with your marketing strategy to increase the engagement, for example, as the survey shows that people interact more if you ask a question or conduct a contest, so make your post asking some questions or conduct some contest. So be wise and enjoy the fruit of smart digital marketing.![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgELLU872GW1Zoj5fvs7B-_aBvhSGGu3KT0JPPGZpC_xEQBEB-kkcjr9G-I41HFHr_36YaS2kvA3iErDNKtkt3DqtAImfdsX39qXbe-rsY7Acj4wCzsZ0n372raOhkO3t9I9Lh9nnStw1d/s1600/AreLikesReallyGood_2.jpg)
Saturday 22 March 2014
Skills you must have in the Digital Age?
In today's fast developing world, learning and adapting with the new technology is very important for the ongoing success. The biggest challenge company's are facing is the gap between the technical skills and the business skills. Human resource are good at either of these but for the long term sustainability a person should have the technical skills and the understanding that how that technical skills can be used to earn profit. Read more about these skills in the Capgemini article ...
http://ebooks.capgemini-consulting.com/The-Digital-Talent-Gap/#/5/zoomed
Friday 28 February 2014
What is Inbound marketing?
Inbound marketing is all about sharing content with the world. For successful inbound marketing, content sharing is the key. One must share the content they think their customer needs, it can be any thing from introduction to complete training manual for the best usage of the product. To ensure that the customers are reading your content you have to be systematic in publishing your content. For example, you want to publish all questions & answers content on every Wednesday and tips to use the product on every Friday. By this the customers will understand the schedule and read the content of their interest, just like as we watch our favorite TV show without missing.
Inbound marketing is all about sharing content with the world. For successful inbound marketing, content sharing is the key. One must share the content they think their customer needs, it can be any thing from introduction to complete training manual for the best usage of the product. To ensure that the customers are reading your content you have to be systematic in publishing your content. For example, you want to publish all questions & answers content on every Wednesday and tips to use the product on every Friday. By this the customers will understand the schedule and read the content of their interest, just like as we watch our favorite TV show without missing.
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