Saturday, 17 May 2014

Viral Content- 6 secret ingredients to a make a viral content.


Thursday, 27 March 2014

IS CONTENT MARKETING A NEW STRATEGY?

content strategy

Today’s buzz word is content. Every business is talking about right content strategy. But, content is not a new thing at all. It was always there, just the medium has changed. The world is shifting to digital age on a very fast pace and the result of this is that today’s customer behavior and expectations are also shifting. Earlier most of the customers used to buy things directly from the shops but now trend of online shopping is increasing including in the developing countries. For example, if you want to buy a condo what will you be doing? For sure, you will go online and search on google “3 bedroom condo in brooklyn MA”. You will go through few links on the first few pages, then look for a realty agency. These are only few initial steps, you will go further, and you will ask your friends on facebook, you will check reviews given about those realty agencies. After getting convinced then you might like to see the condo, first online and then in real. This is what we all are doing now for everything, may it be reviews about a movie, a book, a restaurant, a tutor or anything to everything.

This shift in customer behavior has made the business to think about content in a different perspective. Companies understood that their customers are spending more time on internet than on any other medium of information. Therefore, Content has become the buzz word. Any business cannot be a sustainable business if they only focus on traditional marketing, they have to start thinking about the content and digital marketing for long term sustainability. Today’s customers know exactly what they are looking for and where to look for, so only good content can hold their attention. Therefore, companies should understand their customers’ need and provide the content to help them and not to promote their own brand. If customers like the content they will promote the company, as customers are the face of a company.


Monday, 24 March 2014


Are Likes Always Good?

If you are an entrepreneur or a marketing manager then it is very important for you to identify the true ROI of social media advertisement expenditure. You need to understand that yes, it is important to get more LIKES and VIEWS but organic and not fake. Try to experiment with your marketing strategy to increase the engagement, for example, as the survey shows that people interact more if you ask a question or conduct a contest, so make your post asking some questions or conduct some contest. So be wise and enjoy the fruit of smart digital marketing.







Saturday, 22 March 2014

Skills you must have in the Digital Age?


In today's fast developing world, learning and adapting with the new technology is very important for the ongoing success. The biggest challenge company's are facing is the gap between the technical skills and the business skills. Human resource are good at either of these but for the long term sustainability a person should have the technical skills and the understanding that how that technical skills can be used to earn profit. Read more about these skills in the Capgemini article ...
http://ebooks.capgemini-consulting.com/The-Digital-Talent-Gap/#/5/zoomed 

Friday, 28 February 2014

What is Inbound marketing?

Inbound marketing is all about sharing content with the world. For successful inbound marketing, content sharing is the key. One must share the content they think their customer needs, it can be any thing from introduction to complete training manual for the best usage of the product. To ensure that the customers are reading your content you have to be systematic in publishing your content. For example, you want to publish all questions & answers content on every Wednesday and tips to use the product on every Friday. By this the customers will understand the schedule and read the content of their interest, just like as we watch our favorite TV show without missing.

Tuesday, 4 June 2013

BSc. Nautical Science Degree Equivalent Certificate from Mumbai University on behalf of Master(F.G.) CoC


Procedure for obtaining BSc. Nautical Science Degree Equivalent Certificate from Mumbai University on behalf of Master(F.G.) CoC

Mariners holding a valid Class 1 Deck officer CoC i.e Master(F.G.) CoC are eligible for a Equivalent Certificate (Letter of Equivalency) of BSc. Nautical science Degree from Mumbai University.
The procedure is as follows:
Visit Mumbai University Kalina Campus.
Address: University of Mumbai
Vidyanagari
Kalina
Santacruz (E)
Mumbai 400 098
Tel Nos. : +91-22-26543215/ 26543216


Go to Dr. Baba Saheb Ambedkar Bhavan, a Building within the Campus.After entering the building, turn left on the ground Floor and enter the first room on the right side.
Ask for BSc. Nautical Science Degree Certificate and you will be directed to the person in-charge.
You will be given a form to fill up.


 
                                              Application Form

 
                                                                
                                                        Cash Receipt
 


                                                                  
                                            Letter of Equivalence
 



Fill up the form and submit to the same person along with copies of following Documents:
Passport

CDC
Master (F.G.) CoC (UK CoC also considered)
(10+2)- Marksheet
₹5000/- in cash

 

Carry the originals of above Certificates / Documents for verification at the time of application.


Deposit fees before 1430 Hrs as cash collection counter closes at 1430 Hrs.

University Office is open Monday to Friday and also on 1st & 3rd Saturdays.


Its closed on all Sundays, Public Holidays and 2nd & 4th Saturdays.




Also you have to visit the university in person to get this letter. To my knowledge, there is no other procedure available as of now.

You will get the Letter of Equivalence on the same day within 2 to 3 hours from the time of Application.

  
Please note this information was correct as of 19th May 2013.

Relevance and Importance of this Certificate:

Though this Certificate is only a Letter of Equivalence and not a true Graduation Degree but this may fulfill the requirements for exams/ admissions that require graduation in most of the institutions/ universities worldwide.

This Letter has already been successfully used by fellow seafarers for obtaining admission in Post Graduation Courses in various UK universities and also for appearing in UPSC examinations in India that require Graduation.


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Friday, 31 May 2013

Instruction for filling the application form for GMDSS Endorsement in INDIA


INSTRUCTIONS & GUIDELINES
(Instruction for filling the application form for GMDSS Endorsement)
 
 
 
 
 
 
1.         Application should be accompanied by the photocopies of the following certificates:

            a) GMDSS (GOC) Provisional Certificate OR GMDSS (GOC) Certificate.

              b) Certificate of Competency OR College Attendance Certificate

              c) PSSR

              d) Proficiency in Survival Craft and Rescue Boat

              e) Advance Fire Fighting

              f) Medical First Aid

             g) C.D.C. OR Passport

             h) Medical Certificate

             i) 2 recent passport size color photographs

 

2.         For renewal of GMDSS Endorsement

               a) All the above mentioned certificates
             b) Approved seagoing service, performing functions appropriate to the certificate held , for a period of at least one year in total during the preceding 5 years.
           
3.         Applicant should apply and collect certificate in person
           
4.         Medical certificate submitted, should be valid.
           
5.         Candidates have to produce all the above mentioned certificate in original at the time of collection of GMDSS Endorsement.
           
6.         Record of Sea service
             a) Record of Sea service required is to be filled starting from latest.
             b) For foreign flag vessels the sea service has to be duly verified by the local representative (in India) of the Owner/Manager on letterhead.
           
7.         Candidate should ensure that form is correctly filled up and all required documents are attached otherwise candidate will be declared ineligible for endorsement.
           
8.         Any person who makes any false representation or knowingly gives any false information is liable for punishment for cheating under section182 and 420 of the Indian Penal Code.
           
9.         For payment of Fees, Challan form to be collected along with application form and requisite amount to be deposited in bank.
 
CHECKLIST FOR GMDSS ENDORSEMENT
FOLLOWING DOCUMENTS ARE REQUIRED FOR GMDSS ALONG WITH APPLICATION FOR ENDORSEMENT.
XEROX COPY OF EACH DOCUMENT MUST BE ARRANGED IN THE FOLLOWING SEQUENCE.
NAME: _____________________________ RANK: _____________________
(If Name and Place of birth is different in CDC and Passport, Notarized Affidavit to be submitted in original).
SR. NO.
DESCRIPTION OF DOCUMENT
YES
NO
1 Application Form in original duly filled up & signed    
2 Seafarer Registration Print Out on E-Governance of MMD, Mumbai (Copy attach with application no.)    
3 Certificate of Competency (For Officers) / College Attendance (For Cadets)./ Revalidation Course.
   
4 For Radio Officer – Copy of RTG / COP License.    
5 GOC Certificate / Provisional Certificate    
6 OLD Original GMDSS Endorsement Certificate (For Renewal).    
7 Original Company Letter for 1 year sea time in last 5 years.    
8 Letter issued by the owner of the vessel / Agent in original regarding sea service with RPSL Number & E-mail Address.    
9 PSSR    
10 Proficiency of Survival Craft & Rescue Boat    
11 Advance Fire Fighting.    
12 Medical First Aid.    
13 Indos Number    
14 Copy of CDC (Relevant Sea Service Pages)    
15 Copy of Passport (First & last page)    
16 Copy of Medical Fitness Certificate Latest within 6 moths    
17 Two recent colour photographs passport size(White shirt)    
18 Copy of Challan of Rs. 1000/- for each endorsement    
19 Above all documents to be kept in one green envelope size 10 x 14 inches with name, rank, contact no./e-mail, sr. no. of register entry & type of endorsement.    
Please note : Seafarers Registration Compulsory for all Candidates at the time for
applying GMDSS Endorsement.

Signature : ___________________________


Item 19 not required for noida mmd.